About us
At GameOn, we’re redefining what it means to bet, play, and connect.
Our vision is to create an integrated betting, lifestyle, and content experience that goes beyond betting by blending sport, entertainment, and community into one seamless experience.
With a deep passion for sports at our core, our mission is to make sports more fun! If you're already watching a game and want to raise the stakes, or you're looking for a reason to watch the game, GameOn is built for you.
Fully
Licenced
Our bookmaker licence allows us to take bets under the Fanbets brand. We also have a manufacturer licence which means we do not licence any tech and we provide our platform to other operators.
Owned Technology
We have built a fully licensed gaming technology platform which provides a significant strategic advantage as we do not incur third party platform fees and we build customised products for our partners.
Product Development
We have an in-house product and development team that are able to conceptualise and build new gaming products.
Exciting Product Roadmap
GameOn is positioned to become the leading gaming platform for emerging markets with an exciting product roadmap that includes peer-to-peer trading, AI powered personalised marketing & integrated streaming.
Distribution Partners
Through strategic partnerships with leading corporate distribution partners, we unlock new revenue streams by delivering turnkey betting solutions for businesses seeking to expand into the world of sports betting
Play 4 Fun Customer Base
We operate a Play 4 Fun site that has over half a million registered users with tens of thousands active every month. We provide personalised offers to these players to promote our play for real Fanbets site.
Our Sportsbook
Fanbets is our in-house brand and licensed bookmaker which leverages our proprietary GameOn platform to offer the best online gaming experience in South Africa.
Fanbets.co.za is available on mobile web, desktop and USSD.
Our Gaming Platform
GameOn is our licensed gaming platform that can be
white-labeled by operators.
Our game portfolio includes proprietary games that differentiates
our offering from other platforms.
Platform Features
The GameOn platform has been design to launch new online operators within days.
Comprehensive Sportsbook Software
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Wide coverage of sports, leagues, and markets
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Pre-match and live/in-play betting coming soon
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Data-driven, real-time odds and risk management
Customization & Flexibility
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White-label oturnkey solution
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APIs and modular integrations so operators can tailor the product
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Local market adaptability (languages, currencies, etc.)
Risk Management & Trading Tools
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Automated and manual trading controls
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Fraud detection, limit settings, liability monitoring
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Professional trading available as a managed service
Player Account Management
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KYC, onboarding, and compliance tools
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Wallet management, deposits/withdrawals
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CRM and responsible gambling features
User Experience & Engagement
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Modern mobile-first UI design
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USSD interface
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Live scoring and visualisations to keep players engaged
Regulatory &
Security
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Licensing support and regulatory reporting
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Geo-location, AML/FICA, and responsible gaming
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High-grade data security and anti-fraud protections
Betainment
Don't watch the game, play the game.
An integrated betting, lifestyle and content experience.
Exclusive Games
The GameOn portfolio of exclusive games includes More or Less, Head to Head, Fantasy and Galore .
Bet on a player achieving more or less than a specific statistic.
Bet on a player to outperform the other in head to head contests.
Pick 3 players and bet on the total fantasy points they will score.
Pick 3 players and bet on the total
goals, tries or sixes they will score.
Back Office
Effortlessly manage games, markets, players, and more with our intuitive back-office platform designed for ultimate control and flexibility.
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Player account management
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Customer support
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Bet administration
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Odds generation and management
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Risk controls
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Content management
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Data feed management
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Refer a Friend programs
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Affiliate management
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Bonuses & Promotions
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Play for Fun & leaderboards
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Dashboards, Reports & Logs
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Much more...
Services
Implementation
✔ Co-create strategy
✔ Build bespoke solutions
✔ Incubate to launch
✔ Align internal teams
✔ Client management
Marketing
✔ Strategy
✔ Campaign conceptualization
✔ Affiliate management
✔ Distribution Partnerships
✔ Campaign management
✔ Agency management
✔ CRM & Social
✔ Content & Media buying
Product
✔ Game conceptualization
✔ UX | UI and design
✔ Technical implementation
✔ Support and enhancement
✔ Infrastructure hosting
Operator
✔ Customer support
✔ Payouts
✔ Reconciliations
✔ Financial reporting
✔ Odds setting
✔ Risk management
✔ Compliance
Mangement team
Co-Founder
Brent Shahim
Co-Founder
Zsolt Votin
Co-Founder
Newton Wilshire